Founded in 1949 by Kihachiro Onitsuka, Asics has grown to become one of the most respected names in the world of athletic footwear and apparel. The name "Asics" is an acronym for the Latin phrase "Anima Sana In Corpore Sano," which translates to "A Sound Mind in a Sound Body." This philosophy lies at the heart of everything the brand does, emphasizing the importance of mental and physical well-being.

From Humble Beginnings to Global Recognition

Asics began its journey in Kobe, Japan, with a simple yet powerful mission: to inspire people to lead healthier, more active lives. The company initially focused on producing basketball shoes, but it quickly expanded into other sports, including running, tennis, and volleyball. Over the decades, Asics has built a reputation for innovative technology, superior craftsmanship, and a commitment to enhancing athletic performance.

Innovation and Technology

Asics is renowned for its cutting-edge technology, such as the Gel cushioning system, which provides exceptional shock absorption and comfort. The brand also introduced the Impact Guidance System (IGS), a revolutionary approach to designing shoes that mimic the natural motion of the foot. These innovations have made Asics a favorite among professional athletes and casual runners alike.

A Legacy of Excellence

Today, Asics continues to push the boundaries of athletic performance. The brand sponsors elite athletes and teams worldwide, cementing its status as a leader in sportswear. From its early days in post-war Japan to its current position as a global powerhouse, Asics remains dedicated to its founding principle of fostering a sound mind in a sound body.

Join the Asics Movement

Whether you're a seasoned athlete or someone just starting their fitness journey, Asics offers products designed to meet your needs. With a wide range of footwear, apparel, and accessories, there's something for everyone. Step into a pair of Asics shoes and experience the perfect blend of tradition, innovation, and performance.