Founded in 1925 by Adele and Edoardo Fendi as a fur and leather shop in Rome, Fendi
The Vision of Adele and Edoardo Fendi
Adele and Edoardo Fendi started their business with a simple yet ambitious vision: to create high-quality, luxurious products that would stand the test of time. The duo’s dedication to excellence quickly earned them a loyal clientele. Their daughters—Paola, Anna, Franca, Carla, and Alda—later joined the business, bringing fresh ideas and energy to the brand. Under their leadership, Fendi expanded its offerings and gained international recognition.
Karl Lagerfeld’s Influence
A pivotal moment in Fendi’s history came in 1965 when the brand collaborated with the legendary designer Karl Lagerfeld. Lagerfeld introduced the iconic double-F logo, which stands for "Fun Furs," and revolutionized Fendi’s aesthetic. His innovative approach to fur and leatherwork transformed the brand into a global fashion powerhouse. Lagerfeld’s creative genius continued to shape Fendi’s identity for more than 50 years, making it a symbol of luxury and sophistication.
Fendi Today: A Modern Luxury Brand
Today, Fendi is a part of the LVMH group and continues to push boundaries in the fashion world. The brand is known for its bold designs, impeccable craftsmanship, and commitment to sustainability. From the iconic Baguette bagPeekaboo, Fendi’s creations are celebrated by fashion enthusiasts worldwide. The brand also collaborates with artists and designers to create unique collections that blend tradition with modernity.
Discover Fendi Products
For those interested in exploring Fendi’s exquisite range of products, this detailed spreadsheet
Why Choose Fendi?
Fendi is more than just a fashion brand; it is a symbol of heritage, innovation, and elegance. Whether you are looking for a statement piece or a timeless accessory, Fendi’s collections cater to every taste. The brand’s commitment to quality and craftsmanship ensures that each product is a work of art, designed to make a lasting impression.
"Fendi’s legacy is built on a foundation of creativity, passion, and excellence—qualities that continue to inspire the fashion world today."
As Fendi continues to evolve, it remains true to its roots while embracing the future. Whether you are a longtime admirer or new to the brand, Fendi offers a luxurious experience that is unmatched in the world of fashion.