Orientdig Finds Spreadsheet
Founded in 1949 by Kihachiro Onitsuka"Anima Sana In Corpore Sano", which translates to "A Sound Mind in a Sound Body". This philosophy continues to drive the brand's mission to promote overall well-being through sport and fitness.
Onitsuka's vision was simple yet profound: to inspire the youth of post-war Japan by encouraging them to lead healthier lives through sports. The first breakthrough came in 1951 with the introduction of the Basketball Shoe, which featured a unique suction cup design for better traction. This innovation laid the foundation for Asics' reputation for blending performance with cutting-edge technology.
By the 1960s, Asics had begun to make its mark on the international stage. The brand's shoes were worn by athletes at the 1964 Tokyo Olympics, showcasing Japanese craftsmanship and innovation to the world. Over the decades, Asics continued to expand its product line, entering markets in running, tennis, and other sports. The iconic GEL-KayanoGel-Nimbus
What sets Asics apart from its competitors is its relentless focus on research and development. The brand invests heavily in biomechanics and motion analysis to create footwear that enhances performance while minimizing the risk of injury. Technologies like GEL Cushioning, FlyteFoam, and Trusstic System
Today, Asics is more than just a footwear brand. It offers a comprehensive range of athletic apparel and accessories designed to support athletes at every level. From elite marathon runners to weekend joggers, Asics provides the tools to help individuals achieve their fitness goals. The brand also sponsors numerous sporting events and teams, reinforcing its dedication to the athletic community. Asics continues to evolve, embracing sustainability and innovation as key pillars of its future strategy. Initiatives like the Asics ReBorn
Commitment to Innovation
Beyond Footwear: A Holistic Approach
Looking to the Future